Userthink provides Coca-Cola with high-level research services
February 21, 2005
Atlanta, GA

The Coca-Cola Corporation selected Userthink to provide research services to the Global Equipment Platform division in Atlanta, Georgia. Specifically, Coca-Cola asked Userthink to give a short course on Human Factors and Usability to the management team and then provide the division with a robust research guide to test their current and next-generation products. “This is an excellent opportunity to provide research services to assist a valued Atlanta institution”, states Jeff Millians, CEO of Userthink.

The Human Factors and Usability short course will be quite beneficial to the management staff within the division. This course will provide insight into how human factors and usability methodologies can help to address the complexities and hurdles inherent in their industry. This course also will assist the team in their decision-making ability on future product designs. “In addition to providing a basic understanding of the value of human factors, the management team will know when to call a professional for help”, says Millians.

The research guide will be a robust instruction booklet based on a multi-variate analysis of variance (MANOVA). “The use of the MANOVA model facilitates a study with a multitude of variables, both dependent and independent,” states Millians. “This will help Coca-Cola conduct research to answer complex questions.”

The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded in 1886, our Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. Our corporate headquarters are in Atlanta, with local operations in over 200 countries around the world.

Userthink is a user-centered engineering firm that is focused on helping companies prepare for the versatile marketplace. No matter what a company’s products, internally or externally focused, Userthink can help them maximize their usable effectiveness by reducing cost, increasing revenues, and maintaining a competitive advantage.