Coca-Cola

Coca-Cola asked Userthink to help the product engineering group with a research endeavor. The research was centered on two different types of product display cases found in supermarkets and convenience stores. Working with the product engineering team and the marketing team at Coca-Cola, Userthink designed a study that would help Coca-Cola determine the best product for the right set of circumstances. The study took place in Europe and the results lead to the next generation of product display cases.