Companies routinely minimize the importance of usability. Managers and staff alike often think usability is too expensive or too time-consuming to pursue. But when the first 10% of a development initiative dictates the budget and direction of the remaining 90%, usability should not be viewed as an additional expense, but as a necessary component of the methodology. In fact, investing in usability is a cost-saving measure that will strengthen your customer base and improve your bottom line.

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